Skip to main content

Posts

Showing posts from July, 2018

Never trust an Ola or an Uber - Not when you want to catch a flight

๐Ÿš• 6 o'clock flight. 5 o'clock boarding. 45 mins to reach airport. But I keep a buffer of another 15. Book an Ola at 3:45. Expected: Ola comes at door at 4 o'clock. I reach airport at Max by 5. And everything else goes as per plan. But sometimes you get a driver like your father. There is a reason you avoid travelling with your father when he is in driver's seat. And that reason is, he would make all choices on the basis of which is the slowest of them all. And that's how this driver would approach the road too. Follow a heavy truck lane, because what could be slower than this? Cap speed at 60 even on a blank highway At least take three attempts before making a successful round about And the classic - stop to fill up the tank. Because half tank is for losers Long story short, keep a buffer of half an hour at least when booking a cab if you really want to not miss that flight. Because sometimes you get a fatherly figure where you don't want it the m...

Ways to find your competitors that you had never used before?

❓Most commonly used method to find competitors is as follows: Google with keywords that describe the product/service and add location to it But this will only help you find the top established ones. Go deeper, check the following methods too. Quora, Yahoo Answers, etc. — questions around the keywords Complaint lodging websites Product Hunt App Stores News, Images tabs of Google Search Sector specific search applications such as Zomato if your business is a restaurant Ask your target audience Do you have more ways? Please comment to discuss.

Questions to answer while building a product

๐ŸฌThe following questions if answered will help you build your product in a strategic way that will reduce ambiguity and bring in clarity and productive growth List your competitors A method to get users dependent on you and not switch easily to competitors A feature that the masses can use and get introduced to your product A marketing message that strikes hardest to your customers Where are your customers looking for a solution like that you offer? Be there. Low hanging fruits among customer segments to tap first Key proposition — NOT that you want to offer, but that the customer is looking for Do you have more? Please comment the questions you think are missing here.